A Truly Global Pricing Strategy

So you work for a global corporation. Your company has operations in the US, Canada, Europe, Asia Pacific, Latin America, etc. The marketing division for your company states that they offer products and services at competitive prices – but do they really know? And while offering competitive prices, your company also states that margins are realized to the max at a global scale – but can they prove this? What are they basing their marginal goals on? And are these goals consistent across your organization globally?

These can be tough questions to answer depending on the pricing policies your company enforces. Surprisingly, many of today’s global corporations still manage pricing of their products and services independently at a regional level. Even companies that are running a global ERP system have implemented their pricing strategy in this fashion…

Continue Reading 3 comments July 28th, 2006